Author name: Tony Armer

Tony Armer is an accomplished professional in the film and entertainment industry, he is the Head of Physical Production for Talon Entertainment Finance. With a career spanning over two decades, Tony’s achievements are wide and varied. As Dallas Film Commissioner from January 2023 to August 2024 he secured outside investment to develop a new soundstage expansion in his first three months on the job. Additionally, he developed new business and workforce development programs and comprehensive marketing and promotional strategies to attract high level production to Dallas. From 2014 to 2023, Tony Armer held the position of Film Commissioner for St. Petersburg Clearwater, Florida, overseeing a period of unprecedented success for the film commission. Under his leadership, the region experienced record-breaking revenues and success. St. Petersburg Clearwater became a hub for independent filmmaking, with eighteen feature films shooting there in 2022. MovieMaker Magazine named the area as one of the “Top 25 Best Places to Live and Work as a MovieMaker” in 2021, 2022 and 2023. All accomplished without the presence of a state film incentive program. Tony is also the Co-Founder of Film USA, a pioneering national non-profit organization that established the first National Association of United States Film Commissions in the country, further highlighting his commitment to the growth of the film industry on a national scale. Film USA is actively working to establish a federal film office and a unified national film incentive program, collaborating closely with leading industry organizations such as the Motion Picture Association (MPA) and others to strengthen and expand the U.S. film production landscape.

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